Catrina Ossmann
Organized and creative professional with desire to learn new trends and tools. Design and implement marketing strategies for organizations in a wide variety of industries. Extensive experience in social media strategy, organizing events, email marketing, research and writing copy for websites that increase brand awareness and customer engagement.
WORK EXPERIENCE
Owner, Clever Ideas Marketing, Adrian, MI (2011-Present)
Provided strategic marketing and public relations for businesses and nonprofits.
Interim Executive Director, Communities In Schools of Lenawee, Adrian, MI (2017)
Built community relationships so the CIS staff working in Adrian, Britton-Deerfield and Onsted Schools had needed resources for at-risk students. Launched new website, organized events and coordinated successful drives for food and school supplies.
Interim Executive Director, Lenawee County Conference and Visitors Bureau, Adrian, MI (2015)
Promoted Lenawee County as a tourist destination. Developed marketing plan including new branding and securing the area’s first Pure Michigan Radio Ad Campaign.
Community Engagement Manager, Lenawee United Way, Adrian, MI (2012)
Developed and implemented marketing and communications plan, coordinated programs, and designed marketing materials.
Director of Research and Business Information, Lenawee Economic Development Corporation, Adrian, MI (2007-2011)
Provided research for site selection proposals, grant applications, marketing materials and local businesses.
Owner, Clever Ideas Marketing, Adrian, MI (2011-Present)
Provided strategic marketing and public relations for businesses and nonprofits.
- Created and implemented marketing plans: social media strategy/management, content for websites and articles, advertising, press releases and event promotion.
- Facilitated workshops aimed at small businesses.
Interim Executive Director, Communities In Schools of Lenawee, Adrian, MI (2017)
Built community relationships so the CIS staff working in Adrian, Britton-Deerfield and Onsted Schools had needed resources for at-risk students. Launched new website, organized events and coordinated successful drives for food and school supplies.
Interim Executive Director, Lenawee County Conference and Visitors Bureau, Adrian, MI (2015)
Promoted Lenawee County as a tourist destination. Developed marketing plan including new branding and securing the area’s first Pure Michigan Radio Ad Campaign.
Community Engagement Manager, Lenawee United Way, Adrian, MI (2012)
Developed and implemented marketing and communications plan, coordinated programs, and designed marketing materials.
- Coordinated Day of Action: multiple nonprofit agencies and 300 volunteers.
- Provided content; marketing materials, website, articles, press releases and social media pages.
Director of Research and Business Information, Lenawee Economic Development Corporation, Adrian, MI (2007-2011)
Provided research for site selection proposals, grant applications, marketing materials and local businesses.
- Administered grant for total of $120k over three-year contract to implement entrepreneurial workshops for community at large, small business owners.
- Assisted in the administration of Lenawee County’s EPA Brownfield Assessment grants.
EDUCATION
Master of Arts – Organizational Leadership: Nonprofit Leadership (2008)
Siena Heights University, Adrian, MI
Bachelor of Arts – English (2006)
Lourdes College, Sylvania, OH
Associate of Science (2003)
Monroe County Community College, Monroe, MI
Master of Arts – Organizational Leadership: Nonprofit Leadership (2008)
Siena Heights University, Adrian, MI
Bachelor of Arts – English (2006)
Lourdes College, Sylvania, OH
Associate of Science (2003)
Monroe County Community College, Monroe, MI